OBJECTIVE
To promote Etihad’s ‘New Year Sale’ pan-Europe via DOOH.
STRATEGY
To leverage high-traffic digital screens during peak visibility hours at shopping malls, airports, tech parks, and highways across key European cities.
EXECUTION
- The campaign ran across six countries of Europe- Switzerland, Portugal, Italy, Germany, Spain, and the United Kingdom.
- Creative messaging like “Find Your Sunshine in Abu Dhabi” and “Switch Grey Skies for Blue Waters” was tailored to each region, emphasizing Abu Dhabi as the ultimate winter escape.
- The campaign showcased attractive pricing of €459/€499, amplified through multiple creatives that ensured personalized and dynamic messaging across different regions.
