The IPL 2025 final isn’t just a cricket match – it’s a nationwide celebration. And off the field, Digital Out-of-Home (DOOH) advertising emerges as the Most Valuable Player, transforming public venues into live marketing arenas. As fans gather in restaurants, bars, airports, and fan parks to witness the showdown, Digital OOH helps brands engage audiences with real-time, responsive, and contextual advertising. This isn’t passive branding – razor-sharp targeting turns every six, wicket, and timeout into a marketing moment.
How IPL 2025 Made Restaurants DOOH Powerhouses
Restaurants and sports bars are experiencing a major surge in foot traffic during the IPL 2025 season. These venues are turning into hotspots for fans craving the stadium-like thrill, complete with curated menus and screen-rich environments. In fact, bookings across bars and pubs jump by 30–50% during the IPL final compared to regular weekends, transforming an otherwise lean summer period into a booming opportunity for the hospitality sector (Source: Economic Times).
DOOH screens are placed strategically in high-traffic zones to capitalize on the IPL fervor, engaging fans right when their attention peaks. From celebratory beverage ads after a six to timed food combo deals during innings breaks, advertisers leverage DOOH to enhance the match-day experience. Many restaurants and bars join the momentum by offering special deals, like discounts for patrons wearing team jerseys and themed menus, which are amplified through location-aware, real-time creatives that adapt based on match flow, time, and audience behavior.
Live Cricket API Triggers for Dynamic DOOH Campaigns
Gen Z & Millennials: Fueling the DOOH Boom on Match Day
IPL 2025 reaches over 400 million Gen Z and Millennial viewers, who crave immersive and social experiences (Source: The Media Ant). These digital-first demographics demand personalized, interactive content, making them a perfect match for DOOH.
As this audience fills restaurants and bars to watch the final with friends, DOOH advertising syncs perfectly with the fan experience, promoting meal combos or celebratory drinks just as fans cheer a boundary or discuss a game-changing wicket.
With Gen Z and Millennials leading the charge, brands that embrace DOOH don’t just get screen time – they become part of the moment. The result? A measurable uptick in orders, foot traffic, and engagement for brands that lean into real-time, contextual advertising.
Conclusion
DOOH is redefining sports advertising by offering hyper-targeted, real-time engagement. With Lemma’s programmatic capabilities and AI-powered analytics, brands can execute dynamic campaigns across high-traffic locations. By leveraging DOOH during the IPL 2025, brands can create immersive experiences that drive consumer engagement and tangible business results.
Looking ahead, one thing is certain – DOOH has evolved from being an alternative to becoming the definitive edge for brands aiming to make a lasting impact.
