OBJECTIVE
To amplify Lenovo’s smarter AI for you campaign during their on ground association with NVIDIA AI Summit in Mumbai.
STRATEGY
The screens were strategically selected from the city’s entry point at airports enroute to the venue in BKC.
Hyper local targeting to spread the relevant message about the campaign and the event within BKC durng the event days around techparks and roadside billboards.
EXECUTION
- The Ads were placed, towards the arrival gates at the airport and the luggage belts to grab the attention of the people who entered the city
- The screens were placed from the airport to the area at the Nvidia AI Summit and from the highest traffic areas of south Bombay to the summit
- The ads were positioned at the tech parks for more duration to generate high ots
