OBJECTIVE
To introduce Otrivin’s newly launched advanced nasal spray in the capital city.
STRATEGY
Tactically enabled ads across clinics visited by potential patients, especially during the onset of the congestion season and also to amplify the launch at scale through residential screens, part of an individuals daily environment.
EXECUTION
- The screens were placed at the hospitals and residential areas of Delhi and Gurgaon, reaching the potential TG.
- The ads targeted total 131 hospital screens across the capital city, generating high OTS.
- The creatives included product specifications supported by CTA stating “Buy Now”.
