LEMMA
Outdoor to Outcome

Introducing the Core Performance Engine - Lemma Integral

A full funnel Platform that transforms your OOH impressions into impactful results. It maximizes your campaign impact, driving full-funnel success with improved visibility, recall, and digital conversions.

Lemma Integral® full funnel — Reach, Reinforce, Results, Outcome
Future Ready

How we deliver outcome with outdoors

Lemma Integral, our latest platform designed to empower agencies and brands in effortlessly curating supply deals for emerging formats through three seamless steps: Plan, Activate, Measure.

Activate “Keyword based” OOH campaigns to garner mass reach

Lemma’s AI analyzes your brand’s digital assets to generate audience-relevant keywords, identifies OOH media that aligns with these segments, and activates targeted campaigns on Matched media for maximum impact.

Keyword-based OOH activation process
REACH

Seamless Audience Mapping & Mid-Funnel Activation

Combining spatial lat-long data with household IP anchoring from the Lemma Audience Graph, Lemma Integral seamlessly retargets real-world outdoor audiences across mobile and web

Audience mapping across devices
REINFORCE

Unmatched Performance & Results

Leveraging high-intent audience targeting across Meta, Google, and LinkedIn, Lemma Integral shortens the conversion journey to boost CTRs, website visits, leads, sales & more.

Digital results across social platforms
RESULTS

Unified Campaign Control

Streamline the management and optimization of your multi-channel campaigns with Lemma Integral's single, intuitive dashboard, providing real-time insights and full control across all platforms.

Lemma Integral campaign dashboard
AI at Lemma

Lemma
Audience Graph

Lemma Audience Graph is a blueprint of your target audience throughout all marketing funnels.

Lemma Audience Graph across DOOH, mobile, and tablet
FAQ

Helpful Answers Before
You Get Started

Lemma is a leading global omnichannel media technology platform that enables brands to plan, activate and measure advertising across DOOH, CTV, OTT, MOBILE, WEB, AUDIO, RETAIL and other channels.

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