LEMMA
Supply Side Platform

Run the show with complete control

Our sophisticated Supply Side Platform puts control back in your hands, allowing you to onboard, integrate, package, optimize and monetize your inventory.

Lemma Sigma™ — Publishers connected to Multiple Buyers across DOOH, CTV/OTT and Retail Media
Future Ready

Lemmamaster control & enjoy unparalleled transparency

Lemma Sigma boosts programmatic bidding for DOOH, CTV, and Retail, making inventory easily discoverable to global DSPs including DV360 and TTD and others. Single native engine to optimize monetization at all times.

Demand Access

Tap Global Demand

Designed for publishers and media owners, Sigma effortlessly integrates with top demand partners, automating sales and enhancing operational efficiency.

Access DSP — top demand partners, automated sales, enhanced efficiency
Audience Intelligence

1st Party Publisher Data

Integrating your 1st party publisher data into Lemma Sigma enables the creation of valuable interest-based audience segments, offering advertisers precise targeting opportunities.

1st party publisher data segmented into interest-based audience segments
Live Auction

Unified Action

Maximize impression value by concurrently selling your inventory to multiple buyers in real-time, driving competitive pricing and ensuring every impression achieves its true market value.

Unified Action live auction with multiple buyers competing in real-time
Revenue Optimization

Supply Path Optimization

Lemma offers direct activation of guaranteed deals and integrations with leading 3rd party demand-side platforms for preferred deals. This empowers publishers to optimize their long-term revenue potential.

Supply Path Optimization — devices, guaranteed deals, third-party demand, and optimized revenue
Programmatic SSP Monetization

Integrate, maximize yield, and optimize revenue effortlessly.

Drive maximum yield for every impression by exposing inventory to concurrent buyers in real time using advanced supply path optimization.

  • First-party data onboarding for precise interest-based audience segments
  • Real-time multi-buyer auctions for maximum impression value and competitive pricing
  • Direct activation of guaranteed deals
  • Native yield-optimization tools
  • Leading 3rd party DSP integrations for preferred deals

Impressions (Auction)

158.3M

+X.X%

Yield (eCPM)

$4.89

+X.X%

Guaranteed Deals

4.1M

+X.X%

Fill Rate

81.2%

+X.X%

Publisher Revenue and Yield Over Time

Revenue Yield
FAQ

Helpful Answers Before
You Get Started

Lemma Sigma is an SSP empowering publishers to monetize inventory, maximize impression value, and connect with global DSPs seamlessly.

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