A sportswear brand shouldn't simply target 18–34-year-olds.
Not this approachSolutions
LEMMA CTV Solutions
Reach and connect unique audiences at scale across premium streaming TV content in the Open Web including OTTs and CTV networks with one powerful platform.
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Video Publishers
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Markets Worldwide
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Proprietary Platforms
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Premium CTV Focus
Why Lemma
SEAMLESS ADS. STRIKING RESULTS.
CTV built for outcomes, combining scale and expertise to turn CTV campaigns into measurable conversions & ROI
Lemma Offers
CTV that understands the moment.
The stack identifies & combines:
- 18–34 Demographic
- Fitness Affinity + Sports Content
- Evening Viewing + High-Value Geography
High-engagement CTV targeting pool
Audience Segment
Esports & active lifestyle enthusiasts
Primary Demographic
Adults 18–34
High Co-Viewing
Profiles Identified
Household Profile
Tech-forward & cross-device active
Contextual Placement
Gaming & sports content genres
From awareness to action - the conversion flow
Omnichannel Consumer Journey
Initial Exposure:
The consumer watches a premium 30-second video ad on their living room Smart TV during evening streaming.
Second-Screen Activation:
The next morning, while browsing news on their smartphone, a matching display banner appears.
Frictionless Conversion:
The high brand recall from TV encourages an immediate tap on the mobile banner to complete the deal.
Why Lemma for CTV?
Real-world location intelligence, exclusive DOOH+CTV cross-screen cohorts, and US-proven scale
Real-World Audience Graph
Beyond Digital Signals: While other platforms rely strictly on digital web/browsing sources, Lemma is the only player providing true real-world location data.
Privacy-Safe Matching: Connects persistent mobile signals to home living-room screens.
DOOH + CTV Cohorts
The cross-screen “echo effect”
HomeOfficeMallsAirportsCinema HallsTransit
Sequential Retargeting: Retarget outdoor billboard-exposed audiences on living room CTVs during prime time.
Higher Brand Recall: Multi-touchpoint reinforcement builds recall and minimizes media waste.
Full-Funnel Journey: Connects outdoor high-impact visibility seamlessly to living room conversions.
Proven US & Global Success
Advanced Market Pedigree: Tested, scaled, and proven in the world's most sophisticated CTV ecosystem (US).
Mature Programmatic Stack: Native PMP, FAST channels, etc
Success metrics
Access high-quality CTV at scale
Lemma brings together scale and expertise in the fastest growing programmatic channel built for agencies that need outcomes, not just impressions.
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Video Publishers
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of CTV Households Mapped
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Avg. Completion Rate
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Premium Viewability
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Reporting Clarity
Case Studies
Lemmagnified success stories.
2025
Retail01 / 06
Azorte
Fashion moments that move footfall.
2025
QSR02 / 06
Burger King
15-minute express delivery, on every screen.
2024
Beauty03 / 06
Schwarzkopf
Dynamic DOOH for Bonacure.
2024
Tech04 / 06
OnePlus
Launch moments across premium screens.
2023
Travel05 / 06
Etihad Airways
Airport-to-device journey orchestration.
2024
Auto06 / 06
Nexa Baleno
Launch energy that drives showroom intent.
FAQ
Helpful Answers Before
You Get Started
Lemma provides scale across premium OTT and Connected TV supply, advanced targeting, direct publisher integrations, and transparent measurement so demand partners can plan and buy connected TV in one platform.
Let's talk
Want to Lemmaximize your CTV campaigns?
Tell us how to reach you and you’ll hear from us in 24 hours. Let’s turn premium streaming attention into measurable results.