Etihad Airways Runs Multi Country 'New Year Sale' across 6 European Countries
Contents
OBJECTIVE
To promote Etihad’s ‘New Year Sale’ pan-Europe via DOOH.
STRATEGY
To leverage high-traffic digital screens during peak visibility hours at shopping malls, airports, tech parks, and highways across key European cities.
EXECUTION
The campaign ran across six countries of Europe- Switzerland, Portugal, Italy, Germany, Spain, and the United Kingdom.
Creative messaging like “Find Your Sunshine in Abu Dhabi” and “Switch Grey Skies for Blue Waters” was tailored to each region, emphasizing Abu Dhabi as the ultimate winter escape.
The campaign showcased attractive pricing of €459/€499, amplified through multiple creatives that ensured personalized and dynamic messaging across different regions.
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