Case Studies
MG Motors Amplifies Brand Presence with It's first Programmatic DOOH Campaign
Dec 28, 20241 Min read
Contents
OBJECTIVE
To promote MG Motors Flagship cars- Hector and Astor to affluent audience via DOOH.
STRATEGY
Deployed dynamic, high-visibility ads on digital screens in upscale residential areas and airports to ensure maximum exposure to a high-value, on-the-go audiences.
EXECUTION
Strategically served video creatives at peak footfall times, ensuring maximum impact with high-value consumers.
The campaign was deployed on 516 Screens.
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