Case Studies
Amazon Fresh effectively engages with frequent Online Shoppers via pDOOH
Aug 21, 20241 Min read
Contents
OBJECTIVE
To generate awareness about the benefits of Amazon Fresh via DOOH.
STRATEGY
Activate DOOH ADs in locations identified at residential and corporate zones with high-frequency online shoppers.
EXECUTION
The campaign launched in metro cities across India, reaching 56% of their target audience aged 25-44.
The campaign rotated through different creatives, showcasing the various advantages of ordering from amazon fresh, ensuring top of mind awareness among regular online grocery shoppers.
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