Case Studies

Loreal catches the eye of Millenial and Gen-Z Shoppers via DOOH

Jan 24, 20241 Min read

Contents

OBJECTIVE

To promote their latest serum for dark circles.

Target In-Market audiences with dynamic interactive creatives using DOOH.

DOOH Screens at malls and tech parks and were programmatically activated to showcase creatives during peak hours.

The campaign targeted Millennial and Gen-Z women shoppers.

The DOOH Screens featured QR Codes which viewers could use to scan and shop for the featured product.

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