Myntra programmatically Launches their 'Trend IRL' campaign on DOOH Screens
Contents
OBJECTIVE
To reach fashion-forward consumers for their latest ‘Trend IRL’ campaign highlights real-life trendsetters via DOOH.
STRATEGY
Identify Clusters having high propensity of Online Shoppers reaching them out with relevant contextual messaging based on the Cluster.
EXECUTION
Lemma enabled Myntra to map ads contextually to the clusters e.g casual wear on street side and trendy office attire at tech parks, enhancing ad relevance and context.
The creatives were also accompanied with Snappy minimalistic messaging relevant to the contextual AD, reaching audiences more effectively.
The campaign reached 67% of the targeted audience i.e Gen-Z & Millenials.
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